Press "Enter" to skip to content

My Famous ‘Red Light’ Story Sales Lecture | Only $18

How I Beat a Ticket (In Court) For Running a Red Light and the Vital Sales Lessons It Taught Me!

How can you change someone’s mind who already has their mind made up?
What is the secret to knowing what a prospective buyer is thinking?
Why do people disagree with your sales pitch?
How can you get someone sold on your product before you’ve even brought it up?
When is the best time to start actually pitching your product?
Where can you find out your prospect’s ‘go-button’?

Want to know how I did it? I certainly learned a few valuable lessons that I’ve cashed in on ever since, decades later, and had six figures in income coming in doing sales lectures. Now you can too!

 

What are people saying about this audio training story?

“Frank Sardella’s million-dollar voice talks about how a yellow traffic light, a traffic ticket, and two perspectives led him to understand sales and how to coach selling. I won’t give away the fun, but the narrator proves his case about how success in sales requires you to care enough about your customers’ needs and wants, cooperate with them with knowledge, and guide your prospect with effective communication to your desired outcome through positive control.”  — Ronald Joseph Kule, author of Listen More Sell More, the acclaimed sales training series of books and courses.
“It’s great when an entertaining story teaches you life lessons. The lessons Frank shares are truly the keys to success as a salesperson. He shares insights and data that are truly the unknown or skipped-over foundations for success in sales. And it has nothing to do with high pressure or any of the sales tricks people teach. Frank goes over how real honest communication and preparation as well as honesty have everything to do with getting someone interested. Loved it and I can instantly apply what I learned!”  — Dr M.S., Hudson Valley Region, New York

“The Red Light story is so much more than just a great story about a great win in court. It’s
an entertaining and clever story that reveals the inner workings of understanding perspective, shifting mindsets, and the importance of knowing your end goal. The story opened my eyes about the purpose of sales and the power of knowledge and preparation.” — M.F., Professor, State University of New York at Orange County

How I went to trial against an officer who ticketed me for allegedly running a red light and won…

These are the sales lessons learned that I used to make a six-figure sales talk career out of it all!

By popular demand, I made this as its own release. My famous “red light story” was only told in its entirety during special seminars and advanced coaching and master classes.

Here is your chance to get this unique property for your very own, a 1-hour audio lecture and written transcript, all for you to listen to, learn and use to crush your sales talks!

Pick up this short audio training, enjoy the story and learn a few lessons too!

Cost: $18