Chiropractic Marketing Driven by On-Purpose Professionals
Take it from this NYC client…
I am a miracle wellness success story, having been granted life by my Chiropractor back in the early 1990’s. I immediately became an advocate for the profession and for wellness and prevention. Scripted methods and consulting programs provided me with a limited foray into this area but I wanted more. So I went out and screened, literally thousands of people and sent them to Chiropractors and other medical and wellness pros to become patients and achieve wellness. And what I learned busted the lid off of traditional practice marketing and flooded people in the doors of clinics!
Scripts are about you, but you need to focus on others!
I spent years studying, not what to say to people, but the people themselves, interviewing and screening thousands of them at a time. Carefully sorting out responses and attitudes toward health, wellness, illness and pain, I observed a number of key factors that not only were not present in any existing method, but that had not been previously looked at by anyone in the industry. Thar’s when I knew we had it licked! It is then that I discovered what I coined as “The Lifetime Patient Ladder” and the keys to how people react as well as what state of mind they needed to be in to take action, their next step toward achieving a wellness lifestyle, guided by YOU!
Uncovering how Chiropractors bastardized a successful medical model and my discovery of what I call “The True Screening Process”
Medicine has not made one dollar off the screening process itself nor have medicos or pharma failed to get anyone to take their prescribed action. But, why?
The reason is in the very positioning of themselves, their information and their authority, all pre-established, and a process of motivating people not to buy directly and immediately, but to take them to a next step which would lead to very profitable and willing future steps. They were the original sales funnel and made billions, and still do to this day (as if you hadn’t noticed).
What I discovered is that this process was workable and that it was bastardized and manipulated into a sales process by eager, if impatient docs who desperately wanted to get people into a wellness mindset and into their clinics as patients.
I carefully reassembled the medical screening model into its original, successful form and adapted it properly to our setting. It now works in all scenarios from medical to Chiropractic, dentistry to even wellness coaching, massage therapy and the like.
The secret to closing EVERYONE: Continuing the conversation
I will tell you, quite frankly, the secret to what I do. It’s no secret at all. It’s the guarantee of an opportunity to continue the conversation with every person I meet, first and foremost, before any further screening, enlightening, closing or otherwise takes place. And this conversation is most often longer than 5 minutes to an hour.